HELLO!
Johnson & Johnson is going so well! I am so grateful that I landed this internship that utilizes both Marketing and IT. I'm currently a little past my halfway mark and I finally feel like I am making a contribution to the group. My role has changed since the beginning, so I act as more of a Communication Strategist for the team. I find the best ways to showcase and market the group to other companies under the J&J umbrella. To my surprise, J&J is MUCH bigger than I thought and the services my group offers can go unheard. Thus, I have been exploring avenues of communication.
A few projects that I've been working on include writing articles for our IT portal. These news pieces keep other J&J employees up-to-date with what other departments are working on. Lots of operational companies within J&J go there to see what new technologies are out and whatnot. It's a great medium to get our name out there!
Additionally, I've been acting as a Project Liaison for the Reach brand. They have new additions in their toothbrush line and want updating to their website. My role is to communicate between the creative agency that does the artwork and global services as well as the Reach employees. So far, I've created the pricing sheet as well as the Statement of Work (Sow). An SoW basically outlines the finances, activities, and timeline of a particular project. Now I’m just waiting for that to be approved!
Last but not least, I've also been working on creating a leave behind for clients who visit our Creative Lab. The Lab has aesthetics mimicking that of a marketing or advertising agency to brand J&J's IT in a more creative way. We take clients in here to have brainstorming sessions of how our group can help theirs. Areas of the Lab also showcase potential IT and Digital capabilities we have, website development, mobile application development, e-commerce and augmented reality. So this leave behind I'm creating has to capture the 'creative' aspect of IT. My ideas include creating a recycled notebook which has a few opaque pages in the background to feature part of the portfolio. This way, the parts of our portfolio will be staying with the client at all times (assuming they use the notebook). This unobtrusive advertising concept is the main sell for my pitch. I will be presenting my idea to the Director next week! Wish me luck!
Stay tuned to my next post!
Best,
Kim
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